We Believe In Simplifying The Lives Of Parents And Celebrating Real Life With Kids.

[Meltdowns Included.]

About Us

We are a team of moms, dads, aunts, and uncles. We’re inspired by our amazing and picky kids, but (we’re not going to lie) shopping for them is a never-ending chore. We’re done with endless scrolling and dressing room drama. It’s 2019 — you can call a car or get groceries delivered to you with a click, so why isn’t shopping for kids the same? Don’t worry, we’ve figured it out, and we’re pretty sure it could change your life.

Our Solution

We are reimagining how parents shop for kids. And it’s basically the future. No, we don’t use hoverboards, but we do use algorithms which are just as cool. Based on what your kids like and don’t like, we design and hand-pick high quality clothes and send them straight to your door. If there’s something you don’t like, it’s okay! Tell us. There’s no such thing as TMI. The more feedback you give us, the more personalized your experience becomes. We’re here to make your life easier. And we mean it. That’s our idea of awesome.

Our Clothes

Our designers create on-trend pieces kids (sizes 3-12) can wear everyday. Of course, while style is important, we know daily adventures are a must, so we made sure each piece is soft, comfy, and made from lasting fabrics. Everything is easily mixed and matched and under $40.


Our Founder

Rachel Blumenthal lives in Manhattan with her husband, Neil, and their children, Griffin and Gemma. Rachel loves building authentic brands and businesses that truly solve problems. Most recently, Rachel was the founder and CEO of Cricket’s Circle, the trusted resource and editorial engine for everything baby and toddler. It was the insights and learnings from the Cricket’s Circle community that inspired the idea for Rockets of Awesome.

As a mom and entrepreneur, Rachel is in the business of giving and receiving advice. She welcomes yours at rachel@rocketsofawesome.com or share your comments on social.

Things We
Think Are Awesome

  • Snowcones
  • Cotton Candy
  • Waterslides
  • Tacos
  • Fireflies
  • Shiny Stuff
  • Ninjas
  • Cannonballs
  • Best Friends
  • Backflips
  • Hugs
  • Colored Sprinkles
  • Trampolines
  • Forts
  • Snort Laughing
  • Dance Parties
  • Karaoke
  • Confetti
  • Bubbles
  • Weekends