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Welcome to
the best new thing in baby clothes
  • Super-duper buttery soft and stretchy.
  • See-ya snaps, HELLO zippers!
  • Stylish clothes designed by us, personalized for you.
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BABY CLOTHES JUST GOT COOLER. WE SIMPLIFY PARENTS’ LIVES AND CELEBRATE REAL LIFE WITH KIDS IN AWESOMELY MAGICAL WAYS. BABY CLOTHES JUST GOT COOLER. WE SIMPLIFY PARENTS’ LIVES AND CELEBRATE REAL LIFE WITH KIDS IN AWESOMELY MAGICAL WAYS. BABY CLOTHES JUST GOT COOLER. WE SIMPLIFY PARENTS’ LIVES AND CELEBRATE REAL LIFE WITH KIDS IN AWESOMELY MAGICAL WAYS. BABY CLOTHES JUST GOT COOLER. WE SIMPLIFY PARENTS’ LIVES AND CELEBRATE REAL LIFE WITH KIDS IN AWESOMELY MAGICAL WAYS. BABY CLOTHES JUST GOT COOLER. WE SIMPLIFY PARENTS’ LIVES AND CELEBRATE REAL LIFE WITH KIDS IN AWESOMELY MAGICAL WAYS. BABY CLOTHES JUST GOT COOLER. WE SIMPLIFY PARENTS’ LIVES AND CELEBRATE REAL LIFE WITH KIDS IN AWESOMELY MAGICAL WAYS.
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Why our clothes are the best
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From diaper blowouts to tantrums, we've got your back.
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3 Awesome Ways to Shop:

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number one
OUR SUBSCRIPTION SERVICE

Super easy and convenient without weird suprises. Plus, you save big.

Try a subscription box
number two
SHOP NOW

For your ever-changing needs.

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number three
MUST HAVE GIFTS

Gifts they'll actually love.

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What to expect

(in our subscription box)

Personalized for what you need.

Delivered when you need it.

Prices range from $12 to $23 when you keep all.

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How our subscription works
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Styling Fee Now = Credit later

We credit the $20 styling fee toward what you keep

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First Box Guarantee and Cancel Anytime

Not happy? We'll refund your $20 styling fee.

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Keep Everything & Save BIG!

Save up to 30% when you keep it all.

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Free Shipping and Returns

$0 both ways!

How our subscription works
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small checkbox
Styling Fee Now = Credit later

We credit the $20 styling fee toward what you keep

small checkbox
Keep Everything & Save BIG!

Save up to 30% when you keep it all.

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First Box Guarantee and Cancel Anytime

Not happy? We'll refund your $20 styling fee.

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Free Shipping and Returns

$0 both ways!

As seen in

Celebrating the little moments

#MINIWINS

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